CRM & innovation social product manager

As part of a policy of innovation, you will build the future of Digital Customer Relations. To that end, you will benchmark the digital transformation of commercial companies and guide the company's strategic choices in this area.

You detect new features that can help to make the most of social media, including new Facebook and Twitter features, emerging social networks, and technological innovations.

You will be responsible for setting up the Social CRM approach in conjunction with the Digital teams and will exploit social data by cross-referencing it with other AF customer data as a data scientist.

You will also monitor the quantitative and qualitative performance of Air France's various forms of social media presence (Social Commerce, Community Management, Servicing).